| The increased specialization of propane heaters | | | | market, the power of the consumers rises and |
| As the uptake of propane heaters has grown, the | | | | they are better able to negotiate for a bargain. |
| level of specialization has also developed to meet | | | | The vent free propane heater was a natural |
| with the demand for individual enhancements that | | | | response to these changes in the attitudes of |
| deal with the unique qualities that consumers want. | | | | consumers. |
| A successful product range will often evolve | | | | In comes the environmental protection brigade |
| depending on the nature of the market and what | | | | which is concerned about the air quality. They look |
| the consumers deem to be important aspects of | | | | at the fumes that are coming out of the vents |
| that product range. The products which go | | | | and immediately start a publicity campaign to put |
| nowhere are the ones which stick rigidly to their | | | | pressure on the manufacturers to reduce the |
| own version of a winning formula. The winning | | | | amount of emissions. It is amazing how the |
| formula is only as good as the previous sale. | | | | environment has moved from being a focus |
| Customers demand and deserve a product that | | | | group issue to the mainstream of all |
| changes in response to the changes in the | | | | manufacturing. It is not surprising to me in the |
| requirements that are made of it. | | | | very least that the vent free propane heater has |
| Everything has changed | | | | been resurrected in the war with the |
| As time went on, people started questioning the | | | | environmentalists. The manufacturers will |
| existing models of propane heaters. They wanted | | | | eventually lose this war but they try to put up a |
| to know how the manufacturers were maximizing | | | | stiff resistance anyway. |
| the utility that could be got from the propane | | | | The development of the vent free propane |
| heaters. It was now no longer just a question of | | | | heaters has been one such evolution. The |
| heating but also how the heating was generated. | | | | customers increasingly demand that the |
| Once the basic need for warmth had been | | | | equipment they use must be as convenient as |
| satisfied, the inconvenience of fumes became a | | | | possible. If you take the example of heaters, in |
| priority issue. The manufacturer who would be | | | | previous times it was acceptable for fumes to |
| able to resolve this problem would have a great | | | | emanate from the heater because the priority for |
| chance of capturing the majority of the market. | | | | the people at that time was to keep warm. The |
| With the entrance of many competitors it is no | | | | fumes from the vents might have been |
| longer a seller's market. Suddenly people start | | | | something of an inconvenience but they were not |
| exploring the possibility of turning the retailers | | | | bad enough to supplant the basic need for |
| against one another. Price deals are introduced to | | | | warmth. Therefore the manufacturers at that |
| get a competitive advantage and the consumers | | | | time could pretty much get away with murder |
| start taking the attitudes of a young lover who is | | | | given the fact that they seemed to be solving an |
| being mercilessly wooed by a desperate admirer. | | | | emergency problem. |
| If there is cutthroat competition within any given | | | | |